GM on the shelves  

GM food is one of the top food safety worries in the UK, but GM foods are creeping into our shops unnoticed.This page explains how to spot it and suggests effective ways to respond. We also have a list of GM products that our supporters have spotted on sale in the UK.

How to spot it

In the UK, food made with GM ingredients is legally required to say genetically modified on the label. This may appear beside the relevant ingredients or elsewhere on the label. Either way it is likely to be in very small print.

GM products are often imported so have a printed sticky label placed over the original packaging to "translate" the ingredients into a form that meets our regulations.

'Modified' (as in modified maize starch) does not mean GM.

When you see information on other websites, make sure they are talking about the UK because the situation is very different in some other countries, especially the USA.

Responding effectively

Not buying GM products is a start but we need to let the shops that stock them know that we don't want to see them on the shelves or we're likely to see more and more of them.

Complain in store. Go to the Customer Services desk and ask the staff to pass on your comments to the store Manager and Head Office.

'Name and shame' on social media. Tweeting a brief comment when you see GM for sale is a great way to raise awareness. Rember to tag the brand and the shop where you saw it to make sure they notice your comments and include us @GMfreeze so we can help spread the word.

Our contact details page includes social media profiles where we have found them.

Write to the supermarkets and other retailers who are stocking GM. Our list of contacts details should help. Make it clear that you are a customer but that you might choose to shop elsewhere if they don't change their policies. 

Explain why you don't want to buy GM, but remember that a few carefully chosen facts have much more of an impact than an essay. You want to be taken seriously so it's better to avoid emotive language.    

One very effective way to get your point across is to quote the company's own policy statements and marketing claims to show how selling GM doesn't match what they like to say about themselves.

Let the supermarkets know that if GM isn't good enough for their own brand, you don't want to see it anywhere on the shelves.